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Rise of AI performers triggers concerns about human actors_我的网站

致命魔术

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The Girl Who Was FiredA virtual AI actress has gathered massive followers and stirred widespread heated debate on Chinese social media - unlike conventional celebrities, this breakout star is entirely artificially generated.
Fang Taozi, an AI-generated character who stars in the hit AI short drama series The Girl Who Was Fired, has posted lifestyle vlogs, launched social media accounts, shared her breakfasts, workouts and pets, landed brand deals and has a fanbase.
Since the drama debuted on short video platform Douyin on June 12, it has accumulated 200 million views. Fang's Douyin account has attracted more than 400,000 followers.
Fans interact with her as if she were a real celebrity, creating fan edits, discussing fictional relationships and building a community around her imagined life.
This raises a question that has become increasingly urgent for the entertainment industry: Does Fang Taozi represent the first generation of AI celebrities? The answer depends on how "celebrity" is defined, said Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, in an interview.
If celebrity status is measured by public attention, emotional connection and commercial value, Fang appears to meet many of the criteria. She has fans, a personal brand and even advertising opportunities.
Whether AI can truly become stars depends not on the technology itself, but on their ability to forge genuine emotional connections with audiences and sustain their appeal over time, added Zhang.
However, Shi Wenxue, a Beijing-based cultural critic, argues that AI stars have indeed emerged, but they should be viewed as part of the broader lineage of virtual idols.
From the 1958 US virtual musical group Alvin and the Chipmunks to Hatsune Miku, Luo Tianyi and the hyper-realistic digital human Liu Yexi, virtual performers have existed in various forms for decades.
From the perspective of how she is created, Fang Taozi represents a technological advance. Her emergence is largely a product of the current economic environment of the film and television industry.
The rise of AI performers has also triggered concerns among human actors, especially those working in smaller productions.
Human performers bring personal experience, emotional interpretation and unpredictability - qualities that remain difficult to reproduce. But for industries that require large volumes of affordable content, AI characters offer obvious advantages: They do not age, can work continuously and can be customized for different audiences.
AI short dramas are cheaper, faster and free from the risks associated with human performers, raising concerns over the future of lower-level entertainment jobs in areas such as short dramas, advertising, background acting and voice work, said Zhang.
In Shi's view, beneath the debate lies a familiar tension: technological efficiency versus the threat of displacement for human workers.
The question is not whether AI will completely replace actors, but which parts of acting and entertainment can be automated, he noted.
Rather than presenting an AI figure only as a digital image, Chinese platforms appear to be building complete entertainment ecosystems around AI characters, including dramas, social accounts, fan interactions and commercial partnerships.
China's AI stars have grown out of the audience's desire for emotional companionship, while Hollywood's AI experiments have been shaped by industry battles over efficiency and costs, noted Zhang.
According to Shi, Fang Taozi's sudden popularity is, in many ways, a reflection of audience psychology. Whether they are moviegoers, fans or casual viewers, audiences have grown weary of formulaic content, scripted fan service, predictable performances and fragile celebrity personas. An idol like Fang Taozi offers an alternative: She cannot be involved in scandals, play diva or break character, and her persona can be adjusted to meet audience demands. But the model also comes with risks, particularly the limitations of its creators and the potential for excessive commercialization.
。　　为深入学习贯彻习近平新时代中国特色社会主义思想，全面贯彻落实党的二十大和二十届历次全会精神，更好推动《中华人民共和国国民经济和社会发展第十五个五年规划纲要》有力有效实施，现向社会公开征集课题研究单位。具体事项公告如下。　　一、研究题目及要点　　1.增强服务贸易竞争力路径举措研究　　梳理全球和我国服务贸易规模及结构变化趋势，比较分析我国服务贸易竞争力存在的差距短板，在研究全球主要经济体促进服务贸易发展政策机制的基础上，落实“十五五”规划《纲要》关于大力发展服务贸易的部署要求，提出增强我国服务贸易竞争力的重点领域、路径选择和关键举措建议。　　2.全球主要经济体贸易投资政策走向及我国应对举措研究　　跟踪分析全球主要经济体贸易投资领域政策新动向，研究调整原因与外溢影响，研判给我国带来的机遇和风险挑战，提出新形势下我国提升贸易投资合作质量和水平的重点领域、实施路径和关键举措建议。

二 | 　　3.数智经济治理机制的国际实践及我国应对举措研究　　综合研判人工智能技术加速发展对经济社会带来的深层次变革影响，围绕健全与数智经济相适配的治理机制和社会政策体系，系统梳理和评估比较全球主要经济体在就业、收入分配、社会保障、劳动者权益保护等领域的制度探索和政策实践，研究提出契合我国国情的政策取向和应对举措建议。　　4.中等收入群体衡量及提高比重路径举措研究　　梳理全球主要经济体和国际组织对中等收入群体的定义，研究我国国民收入分布情况和发展趋势，分析制约中等收入群体比重提高的主要因素，提出提高中等收入群体比重的路径和政策举措建议。　　5.分行业、分年龄段就业趋势变化分析及影响应对研究　　落实“十五五”规划《纲要》关于坚持扩大就业容量和提升就业质量相结合的部署要求，分析重点行业就业吸纳能力，总结不同年龄群体就业特征和需求，分析新形势新情况对就业的影响，分行业、分年龄段提出当前和今后一个时期促进高质量充分就业的政策举措建议。　　6.改善城镇低收入住房困难家庭住房条件的路径举措研究　　落实“十五五”规划《纲要》关于强化城镇低收入住房困难家庭住房保障的部署要求，分类选取典型城镇摸清低收入住房困难家庭情况，分析其在住房方面面临的主要困难和原因，研究提出改善城镇住房困难家庭住房条件的路径和政策举措建议。

三 | 　　7.建立全国统一的人口管理制度路径举措研究　　落实“十五五”规划《纲要》关于探索建立全国统一的人口管理制度的部署要求，分析当前我国人口管理制度建设进展和面临的不足，研究提出改进人口管理制度和方式的实施路径和政策举措建议。　　二、申报要求　　（一）课题申报单位必须具有完成课题必备的人才条件和物质条件，原则上应是事业单位和社会团体。课题负责人应在相关研究领域具有较深的学术造诣，原则上应具有副高级以上职称或博士学位。课题申报单位要根据自身优势精心组建课题组，鼓励组成跨领域、跨学科的专家团队联合研究。为确保集中精力开展研究，每位负责人只能申报一个课题。　　（二）研究课题申报书请下载附件并按要求填写。申报书需由课题负责人所在单位盖章确认，一式2份，通过邮政EMS寄至国家发展改革委发展战略和规划司（北京市西城区月坛南街38号，安康欣，邮编：100824），信封上请注明“申报课题”字样。同时，请务必将申报书电子版发至[email protected]，并以“申报课题序号—课题负责人姓名—申报单位名称”命名申报书。　　（三）申报截止时间为2026年9月2日（以寄出邮戳日期为准）。　　（四）我司将对研究课题申报书进行审核，按程序择优遴选。

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五 | 　　（六）课题研究成果知识产权归我委发展战略和规划司所有。课题承担单位及参加人员如公开发表研究成果，必须事先征得发展战略和规划司同意，在所发表成果上必须标明“本项研究得到国家发展改革委发展战略和规划司课题研究项目资助”等字样。　　三、课题执行时间要求　　课题执行时间为签订合同之日起至2026年12月底。